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Monday, December 4, 2017

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  1. http://www.business-standard.com/article/companies/india-5-other-nations-to-drive-ad-spends-in-2018-117120500042_1.html
  2. also advertised three times more than in the first three quarters of calendar year 2017 to ensure top-of-mind recall, BARC data showed. The company is also investing heavily behind its Prime loyalty programme, backing its Prime Video service in particular, as it looks to entice consumers to its platform.

    The company is also making investments in the offline retail space, buying 5 per cent stake in and acquiring publishing house Westland Books from the group.
  3.  http://www.business-standard.com/article/companies/shoppers-stop-posts-net-loss-of-rs-22-cr-in-q2-owing-to-lower-sales-117102600828_1.html 

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