- http://www.business-standard.com/article/companies/india-5-other-nations-to-drive-ad-spends-in-2018-117120500042_1.html
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Amazon also advertised three times more than Flipkart in the first three quarters of calendar year 2017 to ensure top-of-mind recall, BARC data showed. The company is also investing heavily behind its Amazon Prime loyalty programme, backing its Prime Video service in particular, as it looks to entice consumers to its platform.
The company is also making investments in the offline retail space, buying 5 per cent stake in Shoppers Stop and acquiring publishing house Westland Books from the Tata group.
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http://www.business-standard.com/article/companies/shoppers-stop-posts-net-loss-of-rs-22-cr-in-q2-owing-to-lower-sales-117102600828_1.html
Amazon also advertised three times more than Flipkart in the first three quarters of calendar year 2017 to ensure top-of-mind recall, BARC data showed. The company is also investing heavily behind its Amazon Prime loyalty programme, backing its Prime Video service in particular, as it looks to entice consumers to its platform.
The company is also making investments in the offline retail space, buying 5 per cent stake in Shoppers Stop and acquiring publishing house Westland Books from the Tata group.
http://www.business-standard.com/article/companies/shoppers-stop-posts-net-loss-of-rs-22-cr-in-q2-owing-to-lower-sales-117102600828_1.html
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